Project Rangeet Brand Strategy

We often reflect on the privilege we have of working with climate/ocean startups at the very beginning of their journey, and helping to shape the vision, culture and story alongside the founders. Project Rangeet is a perfect example of this.

When we first met the Project Rangeet team, they were rolling out pilot educational programs in schools across India. We took them through our brand strategy process to help define the brand & give them clarity & consistency as their programs gained momentum.

Project Rangeet has evolved into an award winning mobile app featuring a play-based, measurable Social Emotional and Ecological Knowledge (SEEK) curriculum designed around the United Nations Sustainable Development Goals. SEEK supports existing curricula and is created for schools, families and communities to promote the well-being and development of children in any environment. Grounded in the science of learning and the understanding that every child learns differently, SEEK helps develop life-long learners and tomorrow’s global stewards.