Protect Blue is an ocean-focused organisation built around two core pathways.

A creative agency that partners with NGOs, governments, and brands to drive tangible impact, and a direct support platform for ocean advocates and activists, providing the tools, community, and resilience they need to lead lasting change.

Through this dual approach, we strengthen conservation efforts while nurturing a thriving network of grassroots ocean leaders, helping them stay energised, impactful, and deeply connected to nature.

Our design principles -

Nature is our co-facilitator

At Protect Blue, nature is our co-facilitator. We remember our interconnectedness & lean into it with every project we design. Wherever possible, our workshops, retreats & conversations happen outdoors. And of course, we prioritise time to play in the ocean at every opportunity we get.

Make good trouble

John Lewis, the incredible civil rights leader, once said - 'Never, ever be afraid to make some noise, and get in good trouble, necessary trouble'.

For us that means looking at the biggest challenges our planet is facing and having the courage to push against ‘conventional’ thinking, to speak up, and to choose the path unknown in order to imagine and build a regenerative future.

Pass on the spark

It's an electric feeling - having a sense of agency. The spark of knowing that your work can make a dent in something much bigger than you.

It makes the impossible feel possible. It helps you seek out the right people & connect with the right projects. It gives you a greater sense of purpose and a reason to show up every day.

We've realised that when it comes down to it, that's what our work at Protect Blue is all about - raising levels of self efficacy in ocean advocates, leaders, purpose driven businesses, communities, and of course, kids.

Linzi - strategy

I’m the co-founder & strategist at Protect Blue. My work lies at the intersection of sustainability & creativity, and I’m passionate about finding innovative ways to create impact.

My love for all things ocean & outdoors has not only defined the path I’ve walked in life, but also the methodology I’ve created for my work. Removing people from screens, boardrooms & aircon and plugging them into nature to spark curiosity and remind them why their work matters.

With a focus on the triple bottom line business model and trained in social impact analysis, design thinking & branding, I love working with purpose driven organisations and showing businesses how to become a force for good.

From teaching kids to surf, to running eco music festivals and working for the government in environmental awareness - the first ten years of my career were dedicated to creating memorable experiences that connect communities to the importance of nature.

I’ve designed award-winning environmental education curriculum with a focus on experiential nature based learning and is dedicated to reframing the language we use and the approach we take in catalysing pro-ecological behaviour. Simply put - Keep it simple, keep it playful and make sure it means something.

Luke - creative

Hi, I’m the co-founder & creative director of Protect Blue. My schooling in filmmaking, photography and art combined with my love and a deep respect for the ocean shaped a lifelong commitment to protecting it.

During ten years service in the Royal Marines, I found sanctuary underwater and have been finding my way back to the sea ever since.

Blending the skills learned from my childhood in the Southern African bush, military operations, teaching freediving & breathwork and my work as an outdoor adventure instructor, I have an intimate relationship with nature, and an in-depth understanding of how best to thrive in any environment - from micro-adventure to expedition. 

My affinity for storytelling and training in social & environmental impact have shaped my approach to seeking out the most meaningful stories and understanding how best to share them with the world.