Linzi - strategy

I’m the co-founder & strategist at Protect Blue. My work lies at the intersection of sustainability & creativity, and I’m passionate about finding innovative ways to create impact.

My love for all things ocean & outdoors has not only defined the path I’ve walked in life, but also the methodology I’ve created for my work. Removing people from screens, boardrooms & aircon and plugging them into nature to spark curiosity and remind them why their work matters.

With a focus on the triple bottom line business model and trained in social impact analysis, design thinking & branding, I love working with purpose driven organisations and showing businesses how to become a force for good.

From teaching kids to surf, to running eco music festivals and working for the government in environmental awareness - the first ten years of my career were dedicated to creating memorable experiences that connect communities to the importance of nature.

I’ve designed award-winning environmental education curriculum with a focus on experiential nature based learning and is dedicated to reframing the language we use and the approach we take in catalysing pro-ecological behaviour. Simply put - Keep it simple, keep it playful and make sure it means something.

Luke - creative

Hi, I’m a backpack creative and Co-Founder & Creative Director of Protect Blue.

I grew up barefoot in the Botswanan bush, where my connection to nature first took root. At 14, I moved to South Africa for school, where life revolved around competitive sport including water polo, swimming and rugby, alongside the arts, particularly fine art and drama.

I later studied Art Direction and Graphic Design at Red & Yellow in Cape Town, but quickly realised the traditional agency path wasn’t for me. Instead, I headed to Uganda, learned whitewater kayaking on the Nile, and answered a deeper call to challenge myself by joining the Royal Marines.

I served for 10 years as a Royal Marine Commando, specialising as a Platoon Weapons Instructor and junior commander with K Company, 42 Commando. My service took me through deserts, jungles, mountains, the Arctic and the ocean, including deployment to Afghanistan.

Some of the most meaningful work I did was alongside injured Marines, where we explored freediving and breathwork. Through apnea training, workshops and time in the water, I saw first-hand how powerful breath can be in restoring calm, resilience and connection.

Alongside service, I trained and dove in Dahab, Egypt, where desert meets sea, eventually qualifying as an SSI Advanced Freediving Instructor while continuing creative work through art, photography and film.

After leaving the military, I studied Documentary Directing at MET Film School in London. Since then, I’ve focused on ocean conservation, supporting grassroots communities, enabling science in remote locations and telling stories from the frontlines of ocean protection.

At Protect Blue, we work at the intersection of creativity, community and impact. We are underdogs supporting underdogs, partnering with nature-based communities and emerging leaders to protect what matters.

I work best close to water - waves, rapids, deep wide ocean, and with people who look to nature for answers to complex global challenges.