Linzi - strategy

I’m the co-founder & strategist at Protect Blue. My work lies at the intersection of sustainability & creativity, and I’m passionate about finding innovative ways to create impact.

My love for all things ocean & outdoors has not only defined the path I’ve walked in life, but also the methodology I’ve created for my work. Removing people from screens, boardrooms & aircon and plugging them into nature to spark curiosity and remind them why their work matters.

With a focus on the triple bottom line business model and trained in social impact analysis, design thinking & branding, I love working with purpose driven organisations and showing businesses how to become a force for good.

From teaching kids to surf, to running eco music festivals and working for the government in environmental awareness - the first ten years of my career were dedicated to creating memorable experiences that connect communities to the importance of nature.

I’ve designed award-winning environmental education curriculum with a focus on experiential nature based learning and is dedicated to reframing the language we use and the approach we take in catalysing pro-ecological behaviour. Simply put - Keep it simple, keep it playful and make sure it means something.

Luke - creative

Hi, I am a backpack creative and the co-founder and Creative Director of Protect Blue.

I spent ten years in the Royal Marines, where I learned to carry only what’s essential, move lean and operate under pressure - skills I now bring to every creative project. The ocean has always been my refuge, my sanctuary, and my place to recalibrate. I’ve dedicated my life to protecting it, supporting grassroots communities, and capturing its beauty through the lens.

As a filmmaker, photographer and freediving instructor, I work end to end on ocean campaigns in challenging environments. Everything I take into the field matters - if it doesn’t fit in my pack, it doesn’t come with me.

Our work reflects who we are: underdogs supporting underdogs. Working alongside grassroots communities requires resourcefulness, adaptability, and making the most of what is available, all while holding output to the highest standard. Storytelling is at the heart of what I do. I seek out the most meaningful stories and share them in ways that resonate with communities and the wider world.